Go is not quite the same in that it didn't have an existing established brand to ruin. But it managed to roll with that name, after years of building on it. "

Go is not quite the same in that it didn't have an existing established brand to ruin. But it managed to roll with that name, after years of building on it. "X" might be an OK name 16 years from now, the problem is that it already has a pretty good name called "Twitter".