4 ms·
Ive been across a bunch of rebranding and it seems far more often a vanity project by a manager, than a performance focused decision. Also there is almost alwa
by Gustomaximus 3y ago
Ive been across a bunch of rebranding and it seems far more often a vanity project by a manager, than a performance focused decision.
Also there is almost always a heavey focus on visual elements vs content and other strategy as for most people that's the fun stuff.
- sureglymop 3y agoUsually when rebrandings are actually successful they are more about hiding whatever came before. This is very hard to execute well though. One extremely successful example is Musically -> TikTok for the international version of Douyin. Musically had a very bad reputation and TikTok was able to start cleanly and operate without that scrutiny for years resulting in it becoming mainstream.