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Doesn’t that have to assume that all deals came through advertising? In my case I find more and more sales are word of mouth or from organic search, but it’s v
by DougN7 3y ago
Doesn’t that have to assume that all deals came through advertising? In my case I find more and more sales are word of mouth or from organic search, but it’s very hard to measure (at least in B2B).
- paulddraper 3y agoCAC is an aggregate measure, for all sales and marketing costs. Per channel attribution is of course far more difficult, depending on the channel.