I would definitely consider WD an off-brand at this point. It's not about the size of the company. Many small, boutique brands are excellent. By revenue, Walma

I would definitely consider WD an off-brand at this point. It's not about the size of the company. Many small, boutique brands are excellent. By revenue, Walmart is the largest company in the world, but no one praises them for their commitment to quality. Indeed, the stores I trust most are small family-run shops where the proprietor has been running them for decades. I also no longer consider Chinese brands to necessarily be off-brands. China has some excellent brands too these days.