The article doesn't disagree with your second paragraph. It encourages to treat each "page" as a unique snowflake, including forms in it. I should probably do a

The article doesn't disagree with your second paragraph. It encourages to treat each "page" as a unique snowflake, including forms in it. I should probably do a better job to discourage consistency and standardization of these json structures. This is addressed in another one of my comments if you search for "my bad".