Like most things, it depends. If you have a generic math module, you of course want generic parameter names. It would be weird to have a differential math libra

Like most things, it depends. If you have a generic math module, you of course want generic parameter names. It would be weird to have a differential math library with a bunch of random terminology from another domain mixed in. If the page only makes sense if a company name is used as a title, then of course use companyName as the variable.