"Seller" definitely seems to be a misnomer here. That said, I'm not so sure it's out of line with publisher tradition as units shipped is often used to hype (al

"Seller" definitely seems to be a misnomer here. That said, I'm not so sure it's out of line with publisher tradition as units shipped is often used to hype (alleged) demand. The music industry had the same problem (along with payola). The more things stay the same, the more we really don't change.