"Total nonsense" is quite the derogatory way to put it. This is not even an uncommon decision among companies choosing a name. Come on, Yahoo! and Google are qu

"Total nonsense" is quite the derogatory way to put it. This is not even an uncommon decision among companies choosing a name. Come on, Yahoo! and Google are quite the nonsense names, too. Yet, words have meaning, even when they're not in a dictionary yet, and the syllables have a certain sound and feel, and so this is simply branding, branding where they will associate those particular sounds and shapes to their identity, so the fact that they've chosen it for themselves already imbues it with meaning.