Most indie games don't have the advertising budget of the studios and can't afford digital advertising campaigns and so they have to rely on organic discovery v

Most indie games don't have the advertising budget of the studios and can't afford digital advertising campaigns and so they have to rely on organic discovery via blogs, youtube and word of mouth. But whether something is going to catch fire or not is often the domain of voodoo witches. The person who can figure out how to make the right game at the right time consistently will be rich, the one who doesn't will not.