> The problem for them was mainly that the agency running their ad account counted "demo requests" as their top metric and mistakingly counted all demo requests

> The problem for them was mainly that the agency running their ad account counted "demo requests" as their top metric and mistakingly counted all demo requests that came in as attributed to the marketing spend. So they reported on faulty numbers during the entire year. Oh man, that’s going to give me nightmares… Re Hubspot: they’re going to miss people that see the ad and don’t click. That’s the lift I’ve found to be highly effective, if a pain to quantify. Thanks for responding and I’m glad you posted the article