Author here - absolutely, fully agree! The full story of how this happened did not with with the overarching theme of objectives and KPIs so will have to write

Author here - absolutely, fully agree! The full story of how this happened did not with with the overarching theme of objectives and KPIs so will have to write up a full story about this later. But the later posts in this article series will hopefully touch on all the factors you mention. Thanks for reading!