If you have 80 uninstalls and 60 installs now, how was it doing before the acquisition? The previous owners must have grown this with installs > uninstalls, can

If you have 80 uninstalls and 60 installs now, how was it doing before the acquisition? The previous owners must have grown this with installs > uninstalls, can you see how they did it - e.g. by running ads, word of mouth, seo, directory listings etc.? And do ask your customers why they are leaving and fix that if possible. Good luck!