What terrifies me about customer acquisition is that people's preferences are highly homogeneous. Sometimes even finding a group of 100 people to try out a prod

What terrifies me about customer acquisition is that people's preferences are highly homogeneous. Sometimes even finding a group of 100 people to try out a product seems like a massive challenge. People these days don't like to try stuff from non-authoritative sources. People seem to have a lot of trust issues which causes them to seek out known brands/companies.