you might reflect on why companies do these sorts of rebrands to begin with. it's not usually to put a positive reputation behind them. I don't quite get why p

you might reflect on why companies do these sorts of rebrands to begin with. it's not usually to put a positive reputation behind them. I don't quite get why people are so emotionally invested in brands like facebook/meta and twitter/x. at least from my perspective, it seems pretty easy to simply ignore them if you don't like what they're offering. that said, I do have fairly strong feelings about comcast. I've lived in a few different places in my life, and in every one of them, comcast has been the only option for >5mbps down. their service and support sucked 15 years ago, and it still sucks today. I realize it has absolutely no measurable impact to their bottom line, but I'm still not going to help them get away from all the bad associations that go with the name "comcast".