I want to know what went into this $1.5mil waste of a campaign. Not all campaigns are created equally. Running a bad campaign and then opining about marketing

I want to know what went into this $1.5mil waste of a campaign. Not all campaigns are created equally. Running a bad campaign and then opining about marketing in general is like buying a single car off craigslist and then remarking on the features of a new Maserati.