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> If you don't have any PMF, don't invest money in marketing A couple problems. 1. This is just terrible advice. 2. Not all marketing is flashing rectangles.
by paulddraper 3y ago
> If you don't have any PMF, don't invest money in marketing
A couple problems.
1. This is just terrible advice.
2. Not all marketing is flashing rectangles. E.g. industry trade shows.
- Vagantem 3y agoAuthor here - in my experience, industry trade shows are terrible money drains if you don't have PMF. They can be more expensive than many online ad campaigns! I had a client who spent Over $50K on going to one, with booth and everything - probably got around 50 leads and only a handful turned into customers.
- paulddraper 3y agoThat's true and I also realized that missed a negation in that sentence