I used to sell homemade watercolor kits. I tried advertising in a bunch of places: Instagram, Reddit, Pinterest. I was targeting my audience pretty well but it

I used to sell homemade watercolor kits. I tried advertising in a bunch of places: Instagram, Reddit, Pinterest. I was targeting my audience pretty well but it just did not work. I happened to mention this to someone in marketing at my company, and he said buying ads for a single product like that rarely works. Advertising is useful if I can direct potential buyers to a shop where I have a variety of art goods. Then the next time they need something art-related, they might visit my shop. But selling just watercolor kits I was better off making YouTube videos, making posts on Reddit, etc. My CPA was something like $35, and I was selling the kits for $29.99. I ended up selling them to friends and family, and giving a few as birthday gifts.