it's actually mind boggling how bad the average marketing exec is at most tech startups, there's companies that have raised 10s of millions that have absolute g

it's actually mind boggling how bad the average marketing exec is at most tech startups, there's companies that have raised 10s of millions that have absolute garbage implementations for analytics and tracking. Lots of people just bluffing their way into high paying gigs and throwing money at ads to get results. Even massive companies like Uber and AirBNB threw away hundreds of millions because of dumb ad spend without proper tracking: uber - https://news.ycombinator.com/item?id=25623858 https://news.ycombinator.com/item?id=25623858 airBNB - https://www.wsj.com/articles/airbnb-says-its-focus-on-brand-marketing-instead-of-search-is-working-11667506438 https://www.wsj.com/articles/airbnb-says-its-focus-on-brand-... I'd hire an affiliate marketer who built their own website and grew traffic to make some money over the average VC backed marketing exec. Same goes for most big corporate marketing types, their skillset is worthless for a startup. Any person who has made $1 online from scratch would be better