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Sounds like a combination of an unpolished product with insufficient demand and wrong business model. Users today don't want to pay XXX up front for a complicat
by l5870uoo9y 3y ago
Sounds like a combination of an unpolished product with insufficient demand and wrong business model. Users today don't want to pay XXX up front for a complicated product, they want a free tier where they incrementally learn about features.
I just looked up what I spend on Google Ads for a small campaign on SQL/AI related keywords for https://aihelperbot.com https://aihelperbot.com:
- $699.95 (part of a spend $400 to get $400 deal)
- 244K impressions
- 3.68K clicks
- 15 conversions
The conversions where "Begin checkout" events for a free trial period (I now run free tier). I don't know how many actually end up paying or cancel the free trial within the first week. Was it worth it? No. But I would consider advertisement once I reach a bit higher revenue. I talked to multiple newsletters who cater to my customer segment but it is still too expensive for since I am bootstrapping myself.
- Vagantem 3y agoAnd you also have to keep your products consumer journey in mind - the B2B selling cycle works very differently from e.g. B2C, direct ads might not work at all or should be used at a very specific part of the journey.