3 ms·

Damn you almost as good as the Bud Light marketing team

by water9 3y ago

gkoberger 3y ago
You don't really deserve a response, but what are you talking about? Bud Lite sent cans to multiple influencers as part of a larger campaign, one of whom happened to be a trans woman. They didn't spend millions of dollars on this campaign; they didn't try to sell these cans; they were just commemorating (in a corporate-y way) an influencer they did a brand deal with. It's sad how much hate you have toward someone for simply existing. Why do you feel the need to bring it up when it's completely irrelevant?
- salada 3y ago
  You're so out of touch is not even funny.
  - gkoberger 3y ago
    If you'd like to explain why, I'm open to listening.
- stevenicr 3y ago
  I have no idea what is in the mind / heart of op - however from a purely non-emotional place it would be reasonable to point out that losing a million dollars to ads and not getting a sale is or is not a better or worse result than another marketing campaign that spent less than that and instead of getting zero dollars in sales caused a loss 300 million (I think that's the last number I saw, and does not include stock losses / brand devalue-ing) in sales. I think it's unfair to to say someone has hate for someone else without knowing, and to assume it's for 'simply existing' - the BL situation for most people caught up in it is not that I believe. I agree it may be sensitive to bring it up, but considering this is about marketing and such it's completely irrelevant - although I believe the discussions on this piece would be fine without it.
  - gkoberger 3y ago
    This was about spending millions and making $0. Bud Lite spent $0 and lost millions. This post was about how marketing can't fix a bad product. Bud Lite had a product people liked, and marketing caused people to turn against it. You can bring up the Bud Lite situation in conversation and have a genuine conversation about it. But this is such a stretch, out of nowhere, that I think it's safe to assume the intentions of this person.
- water9 3y ago
  marketing’s purpose is sales. marketing loses sales = company loses money Company loses money = company, cuts jobs Bad marketing kills companies. Bud Light did negative billions from their campaign. These people did negative millions for their company. Comprende? Not everything is about LGBTQ bullshit get over yourself
  - gkoberger 3y ago
    That doesn't relate to the post at all, which is about finding product market fit before investing in Google ads. Their marketing wasn't bad; it was futile due to a bad product. And calling it "LGBTQ bullshit" is telling on yourself. But you already know that.
- hhhhlh 3y ago
  Even if this was about the OP finding a man acting an offensive caricature of women to be rather distasteful, rather than commentary on a terrible marketing campaign, it isn't "hate toward someone for simply existing". Less hyperbole, please.
  - gkoberger 3y ago
    Nah I'm pretty sure I nailed it.

Damn you almost as good as the Bud Light marketing team

by water9 3y ago

Damn you almost as good as the Bud Light marketing team

You don't really deserve a response, but what are you talking about? Bud Lite sent cans to multiple influencers as part of a larger campaign, one of whom happened to be a trans woman. They didn't spend millions of dollars on this campaign; they didn't try to sell these cans; they were just commemorating (in a corporate-y way) an influencer they did a brand deal with. It's sad how much hate you have toward someone for simply existing. Why do you feel the need to bring it up when it's completely irrelevant?

salada 3y ago
You're so out of touch is not even funny.
- gkoberger 3y ago
  If you'd like to explain why, I'm open to listening.
stevenicr 3y ago
I have no idea what is in the mind / heart of op - however from a purely non-emotional place it would be reasonable to point out that losing a million dollars to ads and not getting a sale is or is not a better or worse result than another marketing campaign that spent less than that and instead of getting zero dollars in sales caused a loss 300 million (I think that's the last number I saw, and does not include stock losses / brand devalue-ing) in sales. I think it's unfair to to say someone has hate for someone else without knowing, and to assume it's for 'simply existing' - the BL situation for most people caught up in it is not that I believe. I agree it may be sensitive to bring it up, but considering this is about marketing and such it's completely irrelevant - although I believe the discussions on this piece would be fine without it.
- gkoberger 3y ago
  This was about spending millions and making $0. Bud Lite spent $0 and lost millions. This post was about how marketing can't fix a bad product. Bud Lite had a product people liked, and marketing caused people to turn against it. You can bring up the Bud Lite situation in conversation and have a genuine conversation about it. But this is such a stretch, out of nowhere, that I think it's safe to assume the intentions of this person.
water9 3y ago
marketing’s purpose is sales. marketing loses sales = company loses money Company loses money = company, cuts jobs Bad marketing kills companies. Bud Light did negative billions from their campaign. These people did negative millions for their company. Comprende? Not everything is about LGBTQ bullshit get over yourself
- gkoberger 3y ago
  That doesn't relate to the post at all, which is about finding product market fit before investing in Google ads. Their marketing wasn't bad; it was futile due to a bad product. And calling it "LGBTQ bullshit" is telling on yourself. But you already know that.
hhhhlh 3y ago
Even if this was about the OP finding a man acting an offensive caricature of women to be rather distasteful, rather than commentary on a terrible marketing campaign, it isn't "hate toward someone for simply existing". Less hyperbole, please.
- gkoberger 3y ago
  Nah I'm pretty sure I nailed it.