> The competition would be to offer cloud services that has a better experience just like they do for phones and others. The macbook pro was always more expensi

> The competition would be to offer cloud services that has a better experience just like they do for phones and others. The macbook pro was always more expensive and yet people still purchase them. Which is both less relevant and quite different for enterprise services than consumer products. It's also not that obvious that Apple has a lot of expertise in this area and could provide something better than AWS/Azure/etc.. and Apple is not exactly the company which is willing to compete on lower margins.