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Marketing is not ads. Marketing your product is placement. Was the product placed in the proper market, at the time where it would receive the most eyes? Was
by imchillyb 3y ago
Marketing is not ads.
Marketing your product is placement. Was the product placed in the proper market, at the time where it would receive the most eyes? Was the product placed in the proper segment of the market? Was the placement during a time where the market was slowing?
Ads are only a tiny portion of marketing. The where, when, and how of marketing are just as -or even more- important for success.
- Vagantem 3y agoAuthor here - absolutely, fully agree! The full story of how this happened did not with with the overarching theme of objectives and KPIs so will have to write up a full story about this later. But the later posts in this article series will hopefully touch on all the factors you mention. Thanks for reading!
- imchillyb 3y agoThank you for sharing your story with us.