4 ms·
Customer acquisition cost. Lifetime value. I am not sure about whether the metrics above are benchmarks for CAC based on advertisement alone.
by bg24 3y ago
Customer acquisition cost. Lifetime value.
I am not sure about whether the metrics above are benchmarks for CAC based on advertisement alone.
- paulddraper 3y agoCAC includes all costs, marketing and sales (implementation is part of COGS) Some products (B2C) are marketing heavy. Others (B2B) are sales heavy. But they both get included