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Yeah, edited my comment. Agreed that direct outreach is ineffective if you aren't b2b. If you're selling commercial products for a mass market, I think doing t
by drones 3y ago
Yeah, edited my comment. Agreed that direct outreach is ineffective if you aren't b2b.
If you're selling commercial products for a mass market, I think doing things like sponsored content might be more effective.
If I'm selling products to businesses or a few customers, it's better to do outreach by attending industry events, talks etc... I think the cold approach still works.
- ebiester 3y agoIt’s all of the above for B2B. The cold call and email definitely makes some money - that’s why people do it. Ideally, they already know who you are when they get the cold call.