I've heard of similar things, like a team "turning on" Facebook ads and just leaving them running for a total of £1m, with almost nothing to show for it at the

I've heard of similar things, like a team "turning on" Facebook ads and just leaving them running for a total of £1m, with almost nothing to show for it at the end. I don't think many people understand just how much active management these things take. New ad content is needed all the time, new testing needs to be done, ad channels change in cost and effectiveness month to month and need balancing appropriately, targeting needs to be reworked.