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> We might see 4,000-10,000 advertisements a day[1]. Yeah, that’s definitely false. At best 100+.

• lcnPylGDnU4H9OF 3y ago
  The article might be an interesting read for you. What you say is supported by their findings: > We only register under a hundred. And we pay conscious attention to even fewer.
  • xboxnolifes 3y ago
    I think some people just spend a lot less time on places that have the majority of those thousands of ads. They mention it mostly being from social media scrolling. Using an ad blocker and not scrolling through social media apps removes the vast majority of potential ads you would see.
• danpalmer 3y ago
  Depends what you count I suspect. Is the sign above a store front an ad? Kinda! Is a brand logo on a shirt an ad? In a way. Is the Netflix ident at the beginning of an episode an ad? Pretty much. All these things are considered by marketing departments, and while they might not always be explicit advertising, they do the same thing, building a brand image, associations, and mindshare. I'm sitting on my sofa and I can see 26 things that could be considered adverts, and my TV is off. Edit: >30. I haven't moved, just realising what a capitalist hellscape I live in. Thankfully my laptop stickers are facing away from me.
  • eszed 3y ago
    That's a really interesting exercise. I read this comment whilst standing in my bedroom, and counted seventeen of these ads / brand impressions in one 360 revolution. Two steps to my left, and I saw three more I couldn't from my previous position; two steps to the right, four. Jesus.