But if you're a 'founder' of a non VC company, you have less money than time, so you're better spending your time budget than your money budget. Of course the

But if you're a 'founder' of a non VC company, you have less money than time, so you're better spending your time budget than your money budget. Of course the calculations if someone's throwing enough money at you that you can throw away 1.5m on marketing without results.