4 ms·
I wish this post were about the management failures that wasted the money instead of general pointers about marketing.
by oatmeal1 3y ago
I wish this post were about the management failures that wasted the money instead of general pointers about marketing.
- duxup 3y agoI would suspect it was "here is a marketing budget, go market" and someone who maybe didn't know better / much about marketing just spent it while nobody was paying attention. That might be a really short article.
- deleted 3y ago[deleted]
- hiatus 3y agoWould it be that interesting? "Management makes unquantifiable decisions based on feelings vs data" is hardly an interesting story.
- oatmeal1 3y agoIf you summarize anything down to one sentence you can make anything sound uninteresting. The details and nuances are what makes things interesting. If the author makes the title of the post about wasting $1.5 million the post should be an interesting story about how that happened.
- hinkley 3y agoThe complaint I’ve heard about Adsense over and over is that it can blow past your budget quickly. You can spend twice your budget in a month, spend the next few months trying to tune that, and end up out of your yearly budget by August.
- hinkley 3y agoThe first step of recovery is admitting you have a problem.
- gonzo41 3y agoIt'd be great to seem more from the Exec class talk about identifying stupid crap like this blunder and doing something about it. You almost never hear management talk about near misses. "We were going to buy that giant ERP for X millions but we did a weekend of reading and found out the vendor was two guys' etc etc. This sort of waste has the risk of wrecking a business, putting multiple jobs and lives at risk etc. Yet, if some pleb on the shop floor is wasteful with company material or time, consequences almost instantly follow. It'd be great if this ended with, and then we made the money back by sacking the marketing team and hiring one person who had a clue.
- jklinger410 3y agoI want to know what went into this $1.5mil waste of a campaign. Not all campaigns are created equally. Running a bad campaign and then opining about marketing in general is like buying a single car off craigslist and then remarking on the features of a new Maserati.
- Vagantem 3y agoHey, author of article here - I'm planning to write more about this later in the series but it didn't really fit the story about PMF & setting objectives so I could not round it out more in this one unfortunately. But I've realised I might have to write a separate post just about this specific incident and what we did to bring the spend and results back on track!