I’m not so sure. It probably matters a whole lot more when you’re starting and nobody is using your app. Twitter would likely had a much harder time catching up

I’m not so sure. It probably matters a whole lot more when you’re starting and nobody is using your app. Twitter would likely had a much harder time catching up if was called “X” and looked as ugly as now.. And even for a mature product it will probably cost quite a bit of money/users longterm