> ... it concluded that shifting users away from white noise programming could net the company an additional $38 million in profit I don't think that's how ...

> ... it concluded that shifting users away from white noise programming could net the company an additional $38 million in profit I don't think that's how ... well, _anything_ works. It's like saying "If got rid of the actual program on our TV channel and filled the whole spot with adverts, we could make three times as much money from adverts". They're not there to buy your product, they're there because there's a free thing they want. When that free thing goes away, so do they.