3 ms·
I think you underestimate how complex the google machine is. The sites that are ranking by "stuffing keywords and buying links" are typically ranking because th
by davemel37 15y ago
I think you underestimate how complex the google machine is. The sites that are ranking by "stuffing keywords and buying links" are typically ranking because the competition isn't offering any better quality or signals to google...
Just to explain, there are over 200 publicized ranking factors and I would bet that each one carries a different weight based on all sorts of signals google sees about your sites as a whole, your competitors sites...
So, a spammy old strategy like the ones mentioned above are hardly a strategy for ranking, they are just working in those instances because of broader signals at play...
A simple example of this would be... Most SEO's agree that page titles are one of the main ranking factors as far as relevancy goes. But if google sees half your titles are duplicates, they might discount all your titles across your site because they determined it to be a bad signal in your specific instance...