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> the SERPs show snippets of the content, and users only click on results that match the query I'd love to see a source to back that up. The only data I've see
by user24 15y ago
> the SERPs show snippets of the content, and users only click on results that match the query
I'd love to see a source to back that up. The only data I've seen on this is various eyetracking and/or click tracking studies which suggest higher up on SERP=more clicks.
- davemel37 15y agojust run a ppc test with dynamic keyword insertion and look at your click through rates. This is absolutely correct!!!