I think that the point the EFF article was trying to make: that Google is helping itself at the potential "expense" of others. But the EFF is an industry-wide

I think that the point the EFF article was trying to make: that Google is helping itself at the potential "expense" of others. But the EFF is an industry-wide advocacy body, so they have a vested interest in promoting the industry as a whole by helping to establish precedent, not just helping individual companies.