He mentions that this is not a good UX in ecommerce space. I think I agree. If I have a choice between buying stuff on Amazon.com and Walmart.com -- and if on

He mentions that this is not a good UX in ecommerce space. I think I agree. If I have a choice between buying stuff on Amazon.com and Walmart.com -- and if one of the two gives me sluggish UX everytime I start my user journey. The other competitor site would eventually become my default go to and get all my money (everything lese being equal). Brands are built at touchpoints -- according to my marketing prof -- and I believe it rings true.