3 ms·
I think Google needs to be really careful with this. It would make sense that the first place they should look for over optimization is anchor text manipulation
by theseanstewart 15y ago
I think Google needs to be really careful with this. It would make sense that the first place they should look for over optimization is anchor text manipulation. The problem is that this could open up the door for "Negative SEO" services where you can blast a competitor with high traffic keyword anchor texts. The safest place to look will be on page factors and if they decide to go after anchor text manipulation there should be some type of authority metric that protects established sites.
- Isofarro 15y agoGoogle is probably already do that, which is why the current traffic-generation methods advice is along the lines of varying anchor text. This is done mostly by identifying related / tangential / complementary / supplementary keyword terms to the resource linked to. Non whitehat SEOers are wising up to the idea of a site targetting niches, and that considerably widens the list of appropriate keywords. By tackling the long tail keywords en masse - these are less competitive, easier to rank for, and correlated better to buying intent; gradually they make significant inroads to ranking strongly for the big-head keyword in a manner that looks more natural.