Azure AD can be a bit Microsoft-themed and startups and their SaaS providers who are startups half the time often are in the gsuite ecosystem. AAD probably work

Azure AD can be a bit Microsoft-themed and startups and their SaaS providers who are startups half the time often are in the gsuite ecosystem. AAD probably works but okta is easy. Jumpcloud got breached badly recently. Okta has as well but their breach wasn’t the same. Generally with IDPs, worth going with a gold standard that works well. Okta is that