Disregarding moral or sustainability reasons and taking a more cynical view, I can understand taking a long-term bet on the technology improving enough for lab-

Disregarding moral or sustainability reasons and taking a more cynical view, I can understand taking a long-term bet on the technology improving enough for lab-grown to become a cheaper alternative. If we ever reach that point, whoever's in the market to capitalize on the opportunity is going to be very well off.