> I always found it odd that people would buy a computer how it looks over its performance as a tool. If you have the interest, take a look to the book Emotion

> I always found it odd that people would buy a computer how it looks over its performance as a tool. If you have the interest, take a look to the book Emotional Design by Donald Norman. There is a cognitive theory on the perception of a product that goes into three levels: visceral, functional, and reflective. Even if you only care about functionality, an unpolished product will give you the impression that it’s unfinished and adds bias to the perception of the functionality. In this case the design is oriented towards a particular audience that likes the cyberpunk aspect, the impact for that people is more reflective: I don’t use the minimalist computers like everybody else, I use something that looks imperfect but works perfectly… well that’s the idea. Personally, I’m more inclined to the minimalism of a Mac.