4 ms·

So 36M USD per year? I wonder how that stacks against the profits they make from that market.

• jacquesm 3y ago
  Think of it as a starting point. I'm all for applying network algorithms to fines like this: if you don't back off we'll double the fine. Every time it is levied. https://en.wikipedia.org/wiki/Exponential_backoff https://en.wikipedia.org/wiki/Exponential_backoff And if the company can't pay then the execs are on the hook, everybody with a C-level title or a board seat. I would happily wager this would get even the largest entities into compliance within days, weeks at most.
  • Stranger43 3y ago
    The doubling of fines was tried successfully against microsoft back in the web 1.0 when they refused to acknowledge the antitrust fine. Basically the EU(or even Norway) is way to big a market for advertisements for the industry to just ignore so sooner of later adtech will fold and play nice.
• icegreentea2 3y ago
  Meta makes (revenue) ~25 billion a year from EU. Very crudely compensating for Norway vs EU population (~5 vs 450 million), you'd estimate ~250-300 million revenue per year from Norway. 36M USD per year then works out to like 10-15% of yearly revenue. Meta reports overall operating margin in the 20-30% range, so 10-15% revenue loss is significant, but not immediately deadly... which seems to match the stated intent of Norwegian authorities.