That's a good article, amazing how relevant it still is today (18 years later, though paradoxically not much has changed) The problem with this article is no

That's a good article, amazing how relevant it still is today (18 years later, though paradoxically not much has changed) The problem with this article is not just that it originated in a PR firm. The whole tone is bogus. This is the tone of someone writing down to their audience.