> It never occurs to engineers to put themselves in the shoes of the user. Or sometimes, they do, but they get overruled by Marketing. Marketing: "Our focus g

> It never occurs to engineers to put themselves in the shoes of the user. Or sometimes, they do, but they get overruled by Marketing. Marketing: "Our focus group didn't like the holes on the side or back. Said it looked like ceiling tile. They liked when we mocked it up with holes half as big, though." Engineering: "…That will cook the hard drive, and maybe the CD-ROM drive, too. Those holes are half the dia—" Marketing: "After the warranty?" Engineering: "Maybe. Maybe most of them. We'd have to test." Marketing: "Great! We'll ship with the smaller holes, then."