5 ms·
So, spam.
by LastTrain 3y ago
So, spam.
- yakshaving_jgt 3y agoIs transactional email spam?
- LastTrain 3y agoWell, that depends. Is it something I need to see? Did I proactively ask for it, or did I neglect to opt out? Etc, etc. If you are having to measure response rate, and it doesn't involve an emergency alert or some such, it is probably spam.
- yakshaving_jgt 3y agoTransactional mail is not marketing mail. It's typically a notification in response to an action you initiated on some web application. https://postmarkapp.com/blog/what-is-transactional-email-and-how-is-it-used https://postmarkapp.com/blog/what-is-transactional-email-and...
- seba_dos1 3y agoHow much sense does it make to measure and discuss response rates for transactional mails though?
- blowski 3y agoLow response rates are used as a spam signal by major email providers, whatever the type of email.
- seba_dos1 3y agoHow does that make any sense when those are often sent from no-reply addresses that are routed nowhere?
- yakshaving_jgt 3y agoI think response rate is meant more generally in this context. It doesn't necessarily literally mean an email in response. I think more typically it means the recipient following the call to action link in the email.
- LastTrain 3y agoOK. So what, I'm not going to complete my password reset notification because the page isn't beautiful? If you are tracking response rates it is because people aren't expecting an email, because they didn't ask for one (i.e. it isn't a password reset notification). GP is right - I want information I /need/ to be in an email in a succinct format, and I don't want emails I don't need.
- yakshaving_jgt 3y ago1. Yes, normal people who don’t read HN have less trust in a plaintext email. 2. Yes, abandonment will be higher if the user can’t click the password reset link in the email.
- marssaxman 3y ago> less trust in a plaintext email What a remarkable idea! "HTML mail = useless bullshit" is such a strong correlation in my mind that it had never occurred to me other people might see it the opposite way.
- yakshaving_jgt 3y agoI can't tell if this is sarcasm. Personally, I've been using mutt in the terminal as my primary email client for several years, and I absolutely prefer plaintext email. But this isn't about me. Nor is it about any other computer nerd here clutching their pearls over HTML email. The reality is that users of web applications — the kind that probably a significant proportion of HN readers develop to earn a living — expect HTML transactional email. It's table stakes. That's just the reality.
- marssaxman 3y agoNot sarcasm at all.
- gilcot 3y agoThat's certainly why you aren't good fishing candidate like many people ;-)