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Perhaps that is your response, but it’s not true of everybody. I’ve done a lot of experiments with different types of email, and beautiful emails always get sig
by blowski 3y ago
Perhaps that is your response, but it’s not true of everybody. I’ve done a lot of experiments with different types of email, and beautiful emails always get significantly better response rates.
- NoraCodes 3y agoAh. I think the difference is that when I send emails, I do so to communicate information, rather than to elicit people to buy a product.
- yakshaving_jgt 3y agoAre you relying on the user's email client to convert plaintext URIs into interactive hyperlinks in transactional mail?
- NoraCodes 3y agoNo. As I said, I'm not advocating for plain text only emails, just simple ones.
- franga2000 3y agoEven when communicating important information, using the company design has been the norm since graphic printing was invented. Even something as transactional as a bank statement or court summon will use the sending organization's logo, fonts and colors.
- LastTrain 3y agoSo, spam.
- yakshaving_jgt 3y agoIs transactional email spam?
- LastTrain 3y agoWell, that depends. Is it something I need to see? Did I proactively ask for it, or did I neglect to opt out? Etc, etc. If you are having to measure response rate, and it doesn't involve an emergency alert or some such, it is probably spam.
- yakshaving_jgt 3y agoTransactional mail is not marketing mail. It's typically a notification in response to an action you initiated on some web application. https://postmarkapp.com/blog/what-is-transactional-email-and-how-is-it-used https://postmarkapp.com/blog/what-is-transactional-email-and...
- seba_dos1 3y agoHow much sense does it make to measure and discuss response rates for transactional mails though?
- blowski 3y agoLow response rates are used as a spam signal by major email providers, whatever the type of email.
- seba_dos1 3y agoHow does that make any sense when those are often sent from no-reply addresses that are routed nowhere?
- yakshaving_jgt 3y agoI think response rate is meant more generally in this context. It doesn't necessarily literally mean an email in response. I think more typically it means the recipient following the call to action link in the email.
- 3y ago
- cosmodisk 3y agoBeautiful emails are easy. Emails with well conveyed and informative text- much much harder.