The primary function is on the paid app that an admin can monitor many devices (iphones, android devices, laptops, etc) from a single interface, and even get pe

The primary function is on the paid app that an admin can monitor many devices (iphones, android devices, laptops, etc) from a single interface, and even get periodic reports that a device is still functioning properly and at a known location. If the only device you own is an iPhone, there's probably not an advantage. If you've got several devices or are in a small company IT department with a mixed environment, it unifies them in a very nice way.