One possible explanation of why people with an iPad app are more engaged - speed http://www.fastcompany.com/1825005/impatient-america-needs-faster-intertubes?p

One possible explanation of why people with an iPad app are more engaged - speed http://www.fastcompany.com/1825005/impatient-america-needs-faster-intertubes?partner=rss http://www.fastcompany.com/1825005/impatient-america-needs-f... And an iPad app means the user has a single focus, no other tabs, no other apps, no other notifications, etc.