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Hoffman is a joke and is not respected by anyone in the coffee industry, he's a pretentious twat and exactly the opposite of what coffee needs. Most content you
by romafirst3 3y ago
Hoffman is a joke and is not respected by anyone in the coffee industry, he's a pretentious twat and exactly the opposite of what coffee needs. Most content you see online is pay-to-play so if you spend more money you get more content.
- ruph123 3y agoWho is respected in the coffee industry? I like his often scientific approach to coffee, diving into the data, papers, etc. He is very methological.
- romafirst3 3y agoAnette Moldvaer who founded Square Mile with him (I think they were a couple) is the coffee person behind it. She is the roaster and coffee person, he is the frontman/salesperson. Scientists have a hypothesis and then test that hypothesis, this isn't what he does. You want a scientific approach try these guys https://socraticcoffee.com/ https://socraticcoffee.com/ they do a reasonably good job.
- roflyear 3y agoI mean this is absolutely not true.
- romafirst3 3y agoYes it is.
- roflyear 3y ago"not respected by anyone in the coffee industry" is an impossible claim. I personally know people who are in "the industry" who like his videos. He participates in communities positively.
- brailsafe 3y agoLow-quality comment. Hoffman's responsible for opening up the world of coffee brewing to many more people than might have otherwise explored it, along with other content creators in the space who do the same, and his content is enjoyable to many regardless of what randos think.