While it's true larger companies can get press on their products easier, if they're not building something people will pay for, it will flop. Take Apple's Ping

While it's true larger companies can get press on their products easier, if they're not building something people will pay for, it will flop. Take Apple's Ping for instance. Even Steve Job's magic couldn't make that cool. To get your product out there and carry the WOM effect - your thing really needs to be something people crave and will pay for.