You're describing Tim Cook as some automaton who only cares about performance indicators and believe me you don't know him well if you think that. But the fact

You're describing Tim Cook as some automaton who only cares about performance indicators and believe me you don't know him well if you think that. But the fact is he's good at operations, and not great at products. Not everyone can be great at everything. Product design is, at this level, about your overall philosophy of product, and product portfolio, how they feel, how they fit together, and what is important, are we going pros, are we going consumers, why, how, etc. What do we want to see more of in the world, what is useful, how can we make it useful, and humane, and intuitive yet powerful. That's the product guy's job. Jobs, Ive, Forstall were product guys. Ive unfortunately kind of sometimes leaning into odd obsession with minimalism.