Depends on the market. In Australia it’s definitely the lower quality end of the market (however consistently), while at the same time your chance of getting a

Depends on the market. In Australia it’s definitely the lower quality end of the market (however consistently), while at the same time your chance of getting a very good quality coffee at any nearby independent cafe is extremely high. Starbucks completely failed the first time they tried here, and are having a second shot (there must be at least a dozen stores in my 2.5M population city now). They seem to be relying mostly on fashion (seeing people with Starbucks cups in the media) - while I don’t like to stereotype, there do seem to be fairly clear demographics of people I see in the one I go past a bit - apart from some that look like tourists, you mostly see the late teens to just below middle age female crowd and a few of their partners there.