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> You want me to trust ratings more, let me order them by date. Interesting idea. Having been involved with multiple third party sellers on Amazon, my extensi
by robomartin 3y ago
> You want me to trust ratings more, let me order them by date.
Interesting idea.
Having been involved with multiple third party sellers on Amazon, my extension of your thought is to have the ability to display a graph of all five rating levels over time.
This makes rating manipulation visible at both ends of the scale.
I know of people who, for example, sent out free samples of their product to a thousand people or more with a suggestion to post a four or five star review (after which they would get more goodies for free).
I also know of sellers who were attacked by either bots or a mob (in one case a competitor hired a team outside the US) who post hundreds of 1-star ratings and negative reviews.
If you could see a ratings graph over time, you should see step changes. This would be an indication of rating manipulation, both on the positive and negative side.
Many years ago I helped the seller who was the target of the fraudulent 1-star scheme prove to Amazon they were being attacked. The attack also consisted of said mob clicking on this seller's ads very early in the morning to exhaust the daily budget. So, bad reviews and your ads don't show-up when people are shopping. They got destroyed within a couple of months.
Graphing a bunch of this activity clearly showed rate-of-change discrepancies. It took about six months for Amazon to finally admit this happened. They had to refund over $100K in advertising that had been consumed through fraudulent clicks. Amazon would no reveal who did this (they claimed they knew, yet refused to provide the information to enable legal action). Sadly, they did not remove any of the fraudulent ratings and reviews.
Every single one of this seller's products absolutely tanked in search, going from pages 1 ~ 3 to 15+. Faced with the reality of the "mafia" behind the scenes when selling on Amazon, they felt they had no choice but to kill the business and focus on areas where open criminal manipulation and attacks were not tacitly allowed and ignored by the very ecommerce platform your business depends on. I know a bunch of people who got really hurt by Amazon through similar circumstances. To a person, most of them were people --not big business-- trying to make a go of selling product online to support their families and aim for a better life. Instead Amazon created an ecosystem that turned into a nightmare and caused most of them to lose money. Some even took out second mortgages on their homes to finance their entrepreneurial venture. Very sad.